Fair questions,
straight answers

Website refreshes start at $3k NZD, websites with an AI receptionist from $5k, and full automation builds from $8k. Custom software is scoped per project. You'll always see a fixed, itemised proposal before anything begins — no hourly billing, no surprises.

A website refresh ships in two to three weeks. AI and automation projects typically run three to eight weeks depending on integrations. We work in weekly shippable increments, so you see real progress from week one — not a big reveal at the end.

You're exactly who we built this studio for. The businesses gaining the most from AI right now are dentists, accountants, physios, lawyers and local retailers — not startups. If your phone rings while you're with a customer, an AI receptionist pays for itself in missed appointments alone.

Every assistant we deploy is constrained to your approved content, tested against edge cases before launch, and hands off gracefully to a human when it's unsure. You review and approve everything it can say. We monitor conversations monthly and tune continuously.

You do. Fully. Code, content, accounts, domains — everything is in your name from day one. If we part ways, you keep it all and any competent developer can pick it up. No lock-in, no ransom.

Every project includes a handover and 30 days of included support. Most clients keep us on a light monthly retainer for tuning, content and improvements — but it's optional, never required.

Usually, yes. We integrate with most common platforms — and when the honest answer is 'this foundation will hold you back', we'll say so and show you the maths before recommending a rebuild.

Because that's where our clients are: between the old world and the AI one. And it's where we sit — between design and engineering, between agency and product studio. The gap is the whole point.