Selected work — Renewable Energy
PCG Oceania
A commercial solar financier with a genuinely bold pitch — fully-funded, zero-capex systems — and no website with the authority to sell it. We built the credible digital front door, then added an interactive savings assessment that turns a curious visitor into a qualified commercial lead.
Sector
Commercial solar finance (PPA)
Location
Auckland, NZ · operating across Oceania
Year
2026
The live site
View live ↗
The challenge — 01
Live B2B site + self-serve solar assessment tool
PCG Oceania fund commercial solar outright — fully-funded, zero-capex systems businesses pay for out of the savings. It is a genuinely strong pitch, and their old web presence carried none of that authority. A decision-maker landing on the site had no fast way to grasp the model, gauge whether it applied to them, or take a next step. The offer was doing all the work; the website was doing none of it.
The approach — 02
How we crossed the gap
What we did
A credible digital front door
We rebuilt the site around the one thing that closes B2B deals: trust. Clear articulation of the funded model, the numbers behind it, and the proof that PCG can deliver at commercial scale — structured so a CFO and a facilities manager both find their answer quickly.
A self-serve savings assessment
Rather than a static contact form, we built an interactive assessment that lets a visitor size their own opportunity. It turns idle curiosity into a qualified, pre-scoped commercial lead — and gives PCG's team a warm conversation instead of a cold one.
From website to a system
The website earned the next chapter: a purpose-built CRM for PCG's eight-stage PPA pipeline — company, contact and site records, deal tracking and file handling — hosted on infrastructure they own. The digital front door became the front of an operating system for the whole sales motion.
The outcome — 03
Proof over promises
- →A live B2B site with the authority to sell a funded-solar model
- →A self-serve solar assessment that qualifies commercial leads
- →Deepened into a custom CRM engagement for the PPA pipeline
What we shipped
- Web design & build
- Interactive lead-gen assessment
- Content structure & CMS
- Custom CRM (follow-on engagement)
Want a digital front door that works this hard? Start with a free website & AI audit — it’s yours to keep either way.